This new technological tool allows you to independently manage the content and the design of a digital WAP and WEB content portal. It is also possible to manage the content and change the design without having to modify the content again. Furthermore, it offers a search system and a powerful CRM so that the end customers receive references about the most requested products, similar products and recommendations from other users, *working until the moment the user decides to browse.
The 2.0 version, launched in july of 2008, has optimised its services with respect to the previous version looking to maximize the quality and efficiency of the service allowing a conversion ratio of up to 20 percent; as well as a quicker performance response, so the portal navigation flows smoothly; the possibility to show the most purchased or visited products, the best offers, making it a very flexible tool when choosing what products to show on each page; minimising the number of clicks by the user during the buying process, making browsing become quicker and safer; improved handset compatibility or service promotions separate from CMS incorporated automatically, amongst other improvements.
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