Spanish football club first division which is based in Seville, Spain. It is the most titled team Andalusian regional, national and international: League champion, 5 Cups, 2 UEFA Cups, 1 Super Cup in Spain and 1 European Super Cup. He was appointed by the International Federation of Football History and Statistics as the best club in the world in 2006 and 2007, having been to the current date (2011) the only team to have achieved this distinction two years running.
Interactive television platform in real time via sms.
Promotions and sweepstakes to reward the loyalty to the club
The sports club and got a high reinforcement approach branding the user to maximize visitor loyalty to the club.